Practical guide
How to run phishing simulations correctly
A phishing simulation should be a safe educational exercise with a clear purpose, proportionate scenario and follow-up learning.
Define an ethical framework
Before a campaign, define its purpose, target group, use of results and participant protections. The objective is safe practice and improved response, not embarrassment or blame.
Evaluate trends, not individuals
A click rate alone does not explain causes or long-term change. Monitor correct reporting, differences between scenarios and development across repeated campaigns.
Follow up with targeted education
After a click, immediately explain the warning signs. Assign short training to groups with recurring difficulties and verify improvement later with a different scenario.